Keyword Research and Analysis- Bazooka For The SEO


Keyword research is an art of every content writer or a blogger.

Has anyone told you about this before that a keyword research is an important element in SEO?

Well, a keyword has the potential to make or break your website.

To present your stuff in a right way, at a right time with right content you need to do a keyword research beforehand.

These keywords are quite important and relevant to the health of your website. You have to optimise your website’s pages to improve the chances of showing up in the search results.

Keyword research helps you in doing a thorough check on what words or phrases your reader is looking for.

To know the importance of keyword search, let’s go through the following.

What is a keyword research?

keyword research


By now, you must have got at least an idea about what is a keyword.

To understand it more, I will explain it further to you.

Being a writer, you must have written many articles. Some of your posts must have driven more traffic as compared to others.

For example, my post how updating old blog posts can boost up your website traffic-some useful tips has driven 75% more traffic than the rest.

Do you know why?

It contains words which are most searched by the readers, i.e. having a good search volume.

Any word or a phrase which a user looks for the most number of times is the keyword.

In the same way, keyword research is a process of searching a word or a phrase which the reader is likely to search for.

The content of an article resolves around the keyword that you have chosen.

Any activity is undertaken based on a target. In the same way, your audience is your target who stay or leave depending on the selection of the right keyword.

Why is keyword research an important element in SEO?

Every post needs a keyword. Both Google and other search engines need this keyword to find your website.

For example, someone enters a keyword into a search engine and results show your website. This means your content matches with the search results of the reader.

Using a correct keyword optimises your website. Thus, making it appear in the search engine results whenever one looks for the same.

Questions to ask yourself:

Before deciding on a keyword, ask yourself the following questions:

  • Does the keyword hold a relevance to your content?
  • Is it what reader is looking for?
  • Is the content enough to meet out reader’s needs?
  • Have I searched for this keyword in the major search engines?
  • Will this keyword bring me monetary rewards?

Where to do a keyword search:

To get a heck of where to do a keyword check, you can use the following tools:

These tools give you a list of searches along with the number of times people searched for that word or a phrase.

Aim for the keyword which has a moderate level of searches.

The high value of searches means a high number of solution providers.

The more the demand, the more are the caterers.

How to do a keyword research:

Now let us focus on some of the steps you need to consider while searching for a keyword.

Understand the types of Keywords

A keyword may be of the following two types:

  • A long tail keyword: Long tail keywords comprise of 3 or more than 3 words. Like, keyword research tools for SEO.
  • A short tail keyword: Short tail keywords comprise of 1 to 3 words altogether. Like, keyword research.

A long tail keyword is advisable as it drives more amount of traffic to your website. Moreover, it has less competition to face.

For example, a user searching for ‘Gucci‘ might be just looking for some information about it. While another user searching for ‘Gucci perfumes below INR 10,000‘ might actually be thinking of buying one.

It not only enhances the visibility of the website in search results but also impacts its ranking.

Always remember, bigger the platform, more is the competition.

Analyse your content

The clarity of thoughts makes the keyword search process much easier.

I will suggest you go through the entire content and list down all those words or phrases which are relevant.

Do make sure that the keyword density is appropriate in your content. It must not exceed 2% of your article’s length.

Google Suggest‘ is a wonderful feature of Google. It shows all the associated terms for your search in the drop-down menu. These are the ones which have been frequently searched on the Internet.

Look at the following grabs for example:

keyword research-google suggest

To refine the search, it also shows some other search results at the bottom of the page.


Know your audience

It is very important to know what your target audience is looking for. If you don’t have an idea about it, whatever you write will not interest your audience.

The soul of every business is how well it is able to cater its customers. Same way, your website/blog is your business and to make it successful you have to first understand the need of your audience.

Attracting a qualified traffic is important to establish yourself in the market.

I have already explained you the importance of the relevance of your content in my previous post.

What if your keyword has nothing to with the content of your post?

Any reader who comes to read your post finds it irrelevant and goes back in search of something far better.

This will lead to a high bounce rate of your website and you will be losing a reader too.

In the same way, if a reader gets to read what he was looking for, he will spend more time on your website. Go through the entire content to read out more. Maybe he may get to read what he had not planned to read altogether.

Such readers will turn out to be your loyal customers in the long run. They will refer your website for any information they need for a relevant query.

Your aim is to provide your readers with what they have come up to you.

It is better to ask your family or friends what they would search for as per your content.

Be aware of the competition

You need to keep yourself updated at all times.

You know who all are your competitors. They might have also published many posts on their websites. So it is better to just scan their work and get an idea of how do they select a keyword and what keywords they are using.

In the case of two or more people using the same keyword, aim for the one which has a longer tail. This will improve the search ranking of your website.

Use multiple tools

Sticking on a single tool to carry out your keyword research is not considered good. Rather you should aim for at least five tools to get your search completed.

I have already mentioned some of these above.

For your revision, these are:

Organise keyword search data:

Writing many articles needs the same number of specified keywords.

It gets cumbersome to organise all these keywords and track them as and when needed.

In general, people maintain excel spreadsheets to keep a record of all the keywords used so far.

WordStream’s keyword grouping tool helps you organise your keywords in a way far better.

It lets you manage a whole lot of keywords into manageable small groups depending on the same segment.

Sorting the groups manually will take a lot of time while this tool does that in a fraction of seconds for you.

In my next posts, I will explain how you can proceed with the search for a keyword using these tools.

Check your performance

Once you have followed all the steps mentioned above, you need to check where you stand now.

To do an analysis, as yourself the following set of questions:

  • Is my website driving enough traffic by the defined keyword?
  • Am I able to make loyal readers?
  • Has my ranking improved in the past few days?
  • Is it improving the turnaround rate?

If the answer to these questions is ‘yes’, then you have succeeded in searching a right keyword for your website.

Hope you guys liked and understood what I tried to explain above.

In the case of any queries, do write to us.



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