In March 2016, Facebook had 1.86 billion monthly active users.
Also, the number of indexed web pages on the Internet was about 4.62 billion in the same year, i.e., March 2016.
I am presenting these statistics just to highlight the importance of organic traffic over the social media or other paid search engine platforms. This Guide to Goal Setting by a Successful SEO Campaign is going to make you learn more about it.
As per the Search Engine Land, organic search is still in the top position, irrespective of the field in which it is carried out.
Because when you desire for a pair of new Nike Air Max shoes, you’ll not search them on the Facebook.
For that, you will have to visit a Search Engine and type new Nike Air Max shoes, to get relevant results for your search.
So, it is important for you to know about the importance of a Search Engine and its Optimization.
Earlier, we have discussed the Search Engine Result Page (SERP) and the core functioning of the search engines.
As per Stat Counter, out of a hundred people, 92% people use Google as the preferred search engine.
Also, they look for the results displayed on the first page; and don’t even bother about the rest of the result pages. If they do not happen to get a satisfactory result to their search on the first page itself, they modify their search item in the search bar rather than going for the rest of the pages.
So, it becomes necessary to us that our website must get indexed to the first page of the search results.
As we look at the other statistics of Search Engine results, 61.5% people click only on the top three search results. This action is also known as the Golden Triangle.
So, it is also important to you that your website should be search engine optimized according to the needs and requirements of the people.
Because if people find your website in the search results which will answer their query, it will have a higher chance to get indexed well in the search engine, which will also increase your Domain Authority.
People who click on your website are the ones who are most likely to get converted into your customers or subscribers.
These people are the ideal visitors who will bring traffic to your website and popularity by sharing your content.
So, if your website is not reflecting on the first page of the search engine, that might be a probable reason for you to get serious.
Do I Need To Know Search Engine Optimization?
Answer is NO if you fulfill the following conditions –
- If you are a poet/author and don’t want to share/market your content.
- If you are a trainer and have sufficient students enrolled.
- If you are in a hurry to make money online without following the basics of search engine optimization.
- If you have already done the search engine optimization on your website or blog.
I think you have got my point. So, it is crucial for a successful blog or website to have a good SEO plan.
Excuses Which Stop You From Making An SEO Plan:
- Procrastination: This syndrome is found in most of you which can create a barrier between you and your success. So stop procrastinating & do it right away.
- Financial Issues: Some people think that blogging or any online business requires a huge amount of money. No, it’s not true. In 100 bucks you can have your self-hosted website with the free domain.
- Online Scams: Every newbie who hasn’t read about blogging, has always thought that all online money making businesses are just scams and nothing else. But this doesn’t hold true every time. You need to be very cautious, some of them can be online scams, but yes, there are different ways by which you can earn money online. Serious blogging can help you make a huge amount of money.
- Inconsistency: People start with enthusiasm but are unable to carry it forward at the same pace. Blogging does require lots of patience, hard-work, time and consistency. Don’t think of reaping the fruits of success overnight.
What are the Overall Goals of Your Blog/Business:
The fundamental aim of a blog or a business is to earn money by selling the products and services.
But for a successful business or a blog, you need to chalk out your plans & aim for your goals beforehand.
Goals of an organization or individual might differ because of their work ethics.
For example, Carista.In, they are Bangalore based door-step car service providers.
Their primary goal is to get the maximum number of service orders through their app.
And if we talk about their secondary goal, which is to convert their visitors (who mostly come for inquiry) into their future customers.
Now let’s focus on another example (given below).
Apple is a huge company. It’s goal has changed with time.
Branding and building image is the primary objective of this company.
They can bear the losses, but they do not compromise with the product quality.
So, goals might differ from person to person or business to business.
Here I am going to list down some of the goals/targets categorized as the following:
Goals of a Blogger:
- Increase the number of visitors
- Content must be read and followed
- Praise and brand development
- Transition from an amateur to an expert in his field
- A traveller
- A motivational speaker
- A self-made entrepreneur
Goals of a Businessman:
- Increase the brand value
- Increase the monetary benefits
- Luxury & premiumness
- Broad sales channel
- Targeted audience
- High conversion rate
- Good product exposure
Goals of an MNC employee:
- Increase the sales revenue
- Complete targets
- Attract more customers
- Direct traffic to landing pages
- New technology feasibility study
Goals of a “No Profit Zone” Individual:
What Do You Want Your Audience/Visitors To Do?
Being clear about what your visitors/audience wants from you is the most important part of any SEO campaign.
If you consider an SEO to be the engine of your blog, then controlling your audience is like holding the steering wheel.
Your visitors will see the page or click a link, which you want them to visit.
Clicking on the desired link is the basic theory of conversion.
So what are the things you want your audience to do, so as to achieve your desired conversion?
To get an answer on this, consider the following things to be undertaken by your reader:
- Clicks on the affiliate link
- Becomes your subscriber
- Opts for your newsletter
- Visits your landing page
- Purchases any of your product
- Shares your post on social media
- Walks into your store/outlet
- Comments on your blog post
- Shares an article on Twitter
- Posts a review
- Gets a backlink (to support his search)
Now you can list down all these actions in an excel file which can be your conversion leads.
After all these actionable steps listed in front of you, now figure out how you can achieve them.
For instance, if you want your visitor to be your subscriber.The significant actions you may opt for, can be listed as follows:
- Email pop-up for link building.
- Call to action button on your Facebook page
- RSS feeds
- Push notifications
- Good articles to hold the interest of the reader
- Social media share buttons on sidebar and end of the articles.
- Turn about us page into subscriber magnet
- Easy signup process
- Provide a valuable incentive like free e-book or some useful tips
For each action, you can make a list, and after implementing them, you will get the desired results.
With the clear understanding of goals, audience and the conversion, it is easy to join all the dots which will make a clear picture of successful blogging.