Are you a blogger?
Must have written many blog posts then?
Older posts lost a way back in your continuous journey of writing new posts?
How can you revive your old posts and generate traffic through them yet again?
Just think if updating old blog posts can boost up your website’s traffic.
Let us first learn why do we need to revive an old post
Every post that you have written was a part of some specific marketing strategy and importance.
First of all, be sure that the post you are going to share has some relevance. Do not share posts which are out-dated and have nothing to do with the present.
For example, you might have once written on ‘How to sign-up for Facebook?’ You need not post it today, as everyone on this planet, knows what the heck Facebook is.
So, whenever you decide of updating old blog posts, first think, if it is required or not.
If yes, then just do it.
In the first place, always aim for ‘keyword search‘ before you start writing about something.
It might be the case that the keyword that you used earlier hardly had any searches on the Internet.
For this, just go to the Google AdWords, log in with your credentials and open Keyword Planner.
Here you will get a fair idea on what topic your audience is searching the most.
If you think a particular topic does not interest you much. Then, of course, it is never going to attract audience either.
Before re-posting your old blog post, be sure that it is of some use to the present reader. It should only benefit the reader and does not go vague.
Let us now focus on some handy tips for updating old blog posts
Your aim to revive an old post is not only to increase traffic but also to increase the retention rate of your audience.
Consider the following tips. These will be helpful to you while reviving your old posts:
Update the content
If you are updating the content keeping only the SEO perspective in mind, then it is surely not going to be helpful in the long run.
It might for sometimes bring a bump in traffic but your ultimate aim is not this. Your new readers would not find the article interesting and the retention rate will automatically fall.
Moreover, Google will warn you of poor time being spent on the website and high bounce rate.
For making it SEO friendly, you may change the title of your previous post, add or remove a section or a header, but do not change its URL, in any case.
Do not forget to add the ‘meta description’ to let your reader know why they should click on it to read further.
Update the images
The main page image of the post must be very catchy. A self-explanatory image is sufficient for a reader to know what the entire thing writer is going to present in the text body.
A self-explanatory image is sufficient for a reader to know what entire information a writer is going to present in the text body.
It should contain the title, alt text, and description to explain its presence.
You may also update or add images in the body of your post, as and where required. These must be in sync with what your text body is referring to.
Update the media
You may also look for chances of updating the media in your post. Do not add more media or images just for the sake of adding. It must signify the relevance.
You may consider adding more quotes, links, infographics, or videos by any chance.
This will increase the reader engagement for sure.
In my post, Essential Skills of a Quality Blog Writer, I mentioned that “Visuals are processed 60,000x faster in the brain than text.”
So let your readers use the power of visuals for grasping things quickly.
Update the plugins
It is always advisable to update the plugins for your all blog posts.
There have been many things which you were once following and have discarded now. Or many things which you have incorporated recently and are still following.
A dead post needs revival. Likewise, a post once written might lack few of the plugins which you were also not aware of in your initial days.
Revive Old Post is very helpful in keeping your old posts in a rotation. You can select which posts you need to revive and at what intervals of time you want to share it on various social networking websites. You will read about this in my next post.
Mentionable is another plugin which lets you link your previous blog posts to the one you are currently working on.
So, update those plugins for your revived posts and bring on the magic.
Check your ranking
Update your blog but be mindful of checking your ranking in Google search results.
You may use tools like, Alexa.com, Google Analytics, etc.
There are a number of bloggers writing on the same topics. You need to be aware of where your blog stands.
When you had written a post it attracted a good amount of readers. But, by the time, your post may have lost its value.
You want your blog to be found by people.
Ranking tells you the health of your revived post. It also lets you know what all other efforts you need to undertake to improve the quality of your blog.
So it is always recommended to keep a check on your rankings.
Re-build your network
You might have received some comments on your old post. These could be some suggestions or compliments.
You need to take these seriously now.
This gives you a chance to re-connect with your readers. Inform them about all the updates which you have made in your old blog posts.
E-mail them the link of the post highlighting what new information it contains.
Send newsletters across. You may welcome new readers or let the old readers be informed of your future posts.
Create Google handouts. Based on your other posts, host a hangout. Your readers might join you to get clarity on some of their questions.
This will certainly develop a sense of loyalty and you will get your readership back.
Here are a few platforms which will help you revive your old content:
Once you have updated the content, images, graphics etc, you need to re-post it on social networking websites.
Your responsibility doesn’t end here. You have to keep a check on your post if you think yourself to be a good content marketer.
Let the people know you are back to life!
Your determination and enthusiasm should be such that this is a totally new piece of work by you.
Updating old blog posts will not only increase bump of traffic but will also increase chances of your post getting a higher rank in Google search results.
So guys, hope this post was helpful to you in reviving and updating old blog posts.
Share it with your friends, if you truly loved it.
Do write to us in any case of concerns, this is equally important for us.